Assignment 6 – Red Bull History/ Milestones – Mengqian Song

Red Bull is the pioneer of the energy drink product in the U.S. market. The brand image it leaves for consumers are always cutting edge and adventurous. Starting from 1992, Red Bull has already held many extreme sport events and partnered with big stars in Formula 1. Red Bull always remind people to stay young and emphasize on active lifestyle. In recent years, Red Bull started to enter the music industry and invited pop starts and DJ to join the Red Bull events.
Red Bull’s current tagline: Giving Wings to people and ideas.
Below is the timeline of their brand history:

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