Assignment 7 Jason Chen

According to information from the International Data Corporation, the smartphone market grew 13.0% year over year in 2015 Q2, with 341.5 million shipments in total.

This growth is primarily due to gains from emerging markets such as Middle East, Africa and Asia-Pacific — excluding Japan.

Samsung kept its #1 spot in the market with a 21.4% share in 2015Q2. The retention of position resulted from the decline of 11.5% QoQ. It was able to retain the number one position largely owing to the increasing shipments of lower-end smartphones, specifically to areas like Southeast Asia, the Middle East and Africa.

Apple remained successful with its iPhone 6 Plus, with a total of 47.5 million units shipped in 2015 Q2. Overall, iPhones grew 35.0% year over year and a remarkable 51.4% in emerging markets.

Huawei rose to number three from the fourth position in last Q1. Premium devices such as Ascend Mate 7 and P Series was a huge push.

Xiaomi ousted LG to gain a spot in the top five mainly due to its success of the Redmi 2A model in China.

Fierce competition from Huawei and Xiaomi made Lenovo fall by two places this quarter, with a 4.7% share of the market.


Here is a look at QoQ comparison: