Category: Product Management Assignments

PRD & Pitch Deck – DeLuccia

I found the PRD really difficult – it requires so much knowledge and information to make something that people will really want to read. I tried to work it through the best that I could, but I’m not sure that I could get together all of the information I needed. I think the best way to approach that is to talk to past entrepreneurs and developers to really understand the process more.

The pitch deck was easy for me because I know exactly what I’d want to say in a presentation and I really enjoyed doing the design aspect of it. Overall, I think that this app actually has some potential after going through each step of the development process.

10-20-30 Dietbetic_DeLuccia

PRD_Dietbetic_DeLuccia

Assignment 5: PRD and Pitch Deck

First, using this PRD_template, write full product requirements for the new product that you mocked up in a previous assignment, or another product you would like to create. Include a few screen shots of mockups created in a prototyping software of your choice.

Include a graph or other visual representation of your business model from Assignment 4 at the bottom in the appropriate section.

Finally, make a simple pitch deck for your product using Guy Kawasaki’s 10-20-30 format.

Summarize all of this in a blog post and attach your PRD and pitch deck to the post.

Assignment 4: Business Model

Create a 12-month business model for your product concept using this business model template. Be sure to do the following:

  • Think through the various expenses and revenues associated with operating the product.
  • Put monthly costs and expenses for each into the spreadsheet. Take note of the bottom line, which gets automatically calculated in the spreadsheet.
  • Show how the business can utilize your $10,000 in imaginary investment early on for startup costs, and emerge at the end of the year with either neutral or positive cashflow. Remember: showing that you can spend all $10,000 without making any of it back is not the point!
  • On the second tab, list the assumptions for the numbers you put into the revenues and expenses in the assumptions tab of the spreadsheet. Cite sources for your examples where possible. (For example, if the Cost per Thousand Impressions in advertising is $3, where do you get that from? Relevant data from Keywordspy on how much advertisers spend for keywords related to your product concept may be one source.)

Add a blog post and attach your business model to it. In the post, describe in plain English how your product will make money and/or sustain itself, how you will spend your imaginary funds, and how you will break even.

Assignment 3: Expressions and WordPress

Create your Expressions site and set it up with a theme other than the default. Be sure to remove all sample content, install and activate a theme, add a few posts and pages and pictures/videos, customize the theme and add at least one plugin.

To turn it in, simply post a blog entry for Assignment 3 and include a link to your Expressions site. Share a few thoughts about what you learned from the process, things you tried that didn’t work at first and how you got around them, cool themes you found. Post a link to your blog entry in Blackboard under Assignment 3.

After you’re done, you can optionally set up a new WordPress site on your own domain name and transfer the content over from Expressions to WordPress.

Due: Tuesday, Feb. 7 by 10 a.m.

For extra credit: Create your own site on your own domain and host like I showed in class. Migrate your Expressions data into it and send me the URL.

Assignment 2: Prototype a product for your chosen technology

—Based on your research for your assigned technology, write a blog post describing the technology and what’s unique about it, its shortcomings, how you tested the technology out and what you observed or heard from the 10 people who tried it.

Next, prototype an information-based product or experience that solves a problem or meets a need for a specific audience. You can use Caccoo, a Powerpoint template, another prototyping tool you find, or even pen and paper to sketch out the user experience.

End your blog post with a plain-English description of your product concept. Include screen shots of your prototype wireframes along with a “Pixar story” for a fictitious user in the target market.

Here are some good examples of part of this assignment from a previous class. (Note: these examples don’t include a description of the technology or market research).

Assignment 1: Innovator’s Dilemma and Gartner’s Hype Cycle

Pick a product category (e.g. recorded music) and industry (e.g. the music industry) and describe its evolution and change through the lens of The Innovator’s Dilemma and Gartner’s Hype Cycle. You can use the templates below, or your own drawings, to illustrate its cycle of change over time. Write up a narrative in a blog entry about it and include images of the graphs to illustrate your points.

Be sure to address the following:

  • For the hype cycle: the trigger, peak of inflated expectations, trough of disillusionment, enlightment and plateau of productivity.
  • For the innovator’s dilemma: identify the legacy leader and disruptive innovation/innovator, starting and ending points for the legacy leader , specific disruptive innovations that caused the leader to lose focus on customer needs, and the new “good enough” solution of the disruptor.

Due date: Sunday evening.

To turn in: Post the blog entry, then copy and paste the URL for the post in Blackboard for Assignment 1.