Category: Product Management Lecture Notes

2/16 Lecture Notes

12:30-1:20: Book presentations

  • Josue Muñoz: Ten Faces of Innovation
  • James Groh: The Innovator’s Dilemma
  • Max Jakubowski: The Four Hour Work Week
  • Logan Ratick: The End of Big
  • Kelly O’Neill

1:30-1:50: Final product plans.

  • The list of what you need to do is in the syllabus. The format can be similar to a PRD, but without the detailed requirements, as the audience is the board of directors of a media company, a grant-making foundation or investors. The goal is to convince them to a) let you run with your project, and/or b) fund it. Typical sections to include are:
    • Executive summary
    • Competitive overview
    • Written walkthrough of the user experience
    • Wireframes
    • Business model description and graphs
    • Team
    • Execution plan

A few recent examples:

You have a month to complete these, not including your spring break 🙂  Due date is Friday, March. 24.

2/14/2017 Lecture Notes

12:30-12:45: Business models critique

12:45-1: My example of a 10-20-30 pitch

  • The pitch
  • Critque of my own pitch!

1-1:30: Business book presentations

5 minutes presentation, 5 minutes Q&A.

  • Elena DeLuccia: The Filter Bubble
  • Tony Yao: The Lean Startup
  • Bridget Chavez: A Whole New Mind

Thursday:

  • Josue Muñoz: Ten Faces of Innovation
  • James Groh: The Innovator’s Dilemma
  • Max Jakubowski: The Four Hour Work Week
  • Logan Ratick: The End of Big
  • Kelly O’Neill: ?

1:30-1:50: PRD and final projects

Work on your PRD, and brainstorm with me on your final project idea.

2/9/2017 Lecture Notes

12:30-12:40: Last two assignments:

12:40-1: PRD. What is it, what’s the purpose? Let’s look at a few.

1-1:30: Exercise.

1:30-1:50: Guy Kawasaki 10-20-30 pitch deck format.

 

 

 

 

2/7/2017 Lecture Notes

12:30: Housekeeping

12:45: Business models

Today we’re talking about business models. After the lecture (presentation below), download this spreadsheet template for the class exercise and next assignment.

 

 

2/2/2017 Lecture Notes

12:30-12:45: How far did you get with Expressions?

12:45-1:10: Master your digital destiny.

1:10-1:30: Integrating with social media

1:30-1:50: Work on your site

  • Assignment 3 is to complete a full Expressions site.
  • For extra credit, create your own site on your own domain and host like I showed in class. Migrate your Expressions data into it and send me the URL.

1/26/2017 Lecture Notes: Prototyping

12:30-12:45: Discussion about your technology tests so far.

12:45-1:30: Prototyping methods

  • Examples of wireframes.
  • How wireframes and product requirements documents work together.
  • The Powerpoint method.
  • Cacco.com.
  • Axure for Education.

1:30-1:50: Work on your assignment 2.

Product Management, Week 1 Presentations