Does Some Chocolate Taste Universally Better Than Others?

Chocolate is one of the most beloved treats out there, but not all chocolate is created equal. And with Valentine’s Day on the horizon, it can be hard to decide what type of chocolate to buy that has the best chance of being enjoyed. The Manhattan Chocolate Society collected the ratings of 1,700 different types of chocolate bars based off of their percentage of cocoa. The way participants rated the chocolate was on a 1 through 5 scale like so:

1. Unpleasant

2. Disappointing

3. Satisfactory

4. Premium

5. Elite

The graph below shows a splay of ratings for each cocoa percentage, with darker circles being more popular answers.

Although flavor is a completely subjective experience and this graph certainly depicts that, information that can also be taken from the graph is that the Goldilocks Rule can be applied to chocolate, with a safe 70 cocoa percent being the most popular. It even got the only five ratings out of all the chocolate tested and tasted!

Data set from: