Final Project – Lindsey Silverman
By Archive User
March 18, 2015
13 percent of Americans eat pizza in a given day, according to a study by the U.S Department of Agriculture (USDA). That number may come across as striking and greasy, but over time pizza has become a part of American culture. Childhood birthday parties, watching the big game, and late night orders are all key events that basically require a pie.
So, grab a slice and learn a little bit more about what’s inside the box.
We’ll start with the history of our favorite circular food.
So now we know the roots of Pizza, but how did it achieve such immense popularity in America today? Let’s take a look into who is eating pizza every day.
SOURCE: What We Eat in America, NHANES 2007-2010, day 1, individuals 2+ years
Depending on the age and gender of consumers, the percent of total daily energy intake coming from pizza spans from 18% to 31%. The data follows an expected pattern as the intake of pizza as energy is greater in males than females. However, surprising to me, parents are not setting good examples for their children as percentage and age increase conversely. Ages 40-59 have the overall highest percentages of daily energy intake contributed to pizza.
Pizza can be enjoyed in many shapes and forms. Many families flock to well known chains such as Dominos, or head to a local pizza shop on a Friday night. Let’s look at what type of pizza consumers are eating.
What we can learn here is that Americans 18+ really enjoy all types of pizza. Companies such as Digiorno have taken on fun social media personalities to create an increase in popularity of frozen pizzas, and Dominos, Pizza Hut, and local shops are always favorites among the takeout and delivery category.
No matter what type of pizza you enjoy, the good news is that pizza restaurants are forecast to grow as much as 4% each year between 2014 and 2018, according to Mintel’s Pizza Restaurants – Mintel US, November 2013 report. Pizza lovers, like myself, can rejoice in this news.