Assignment 1: Innovator’s Dilemma and Gartner’s Hype Cycle

Pick a product category (e.g. recorded music) and industry (e.g. the music industry) and describe its evolution and change through the lens of The Innovator’s Dilemma and Gartner’s Hype Cycle. You can use the¬†templates below, or your own drawings, to illustrate its cycle of change over time. Write up a narrative in a blog entry about it and include images of the graphs to illustrate your points.

Be sure to address the following:

  • For the hype cycle: the trigger, peak of inflated expectations, trough of disillusionment, enlightment and plateau of productivity.
  • For the innovator’s dilemma: identify the legacy leader and disruptive innovation/innovator, starting and ending points for the legacy leader , specific disruptive innovations that caused the leader to lose focus on customer needs, and the new “good enough” solution of the disruptor.

Due date: Sunday evening.

To turn in: Post the blog entry, then copy and paste the URL for the post in Blackboard for Assignment 1.