Product Management Course Schedule
This schedule is subject to change.
WEEK 1 – Introduction, Disruption
Tues 1/17 Class overview, expectations
Overview of the class. Meet and greet.
Thurs 1/19 Nothing changes like the changes
Professor Pacheco’s history of creative disruption in journalism. The Innovator’s dilemma. Gartner’s Hype Cycle. Applying the Innovator’s Dilemma and Hype Cycle to a new technology.
Assignment 1: Innovator’s Dilemma and Gartner’s Hype Cycle.
WEEK 2 – Ideation
Tues 1/24 Class: New Product Ideation and User Testing
Go over your Innovator’s Dilemma examples. Fundamentals of market research. Defining the audience. Talking to the audience. Identify research needs. Using public data, web research and search sites like Keyword Spy to test assumptions and size a market opportunity. Market research and user-centered design exercise.
Thurs 1/26 Lab: User Testing
In-class prototype building. Turning prototypes into screencasts for product pitches. Continue working with your team on user testing.
Assignment 2: Prototype the information product that you decide on with your team.
WEEK 3 – Web Site Creation
Tues 1/31 Class: Web and Mobile Publishing
You will make an Expressions site in class and learn how to use the WordPress tools to customize it.
Thurs 2/2 Lab
The basics of web publishing. DNS, FTP, web hosts that give you the most long-term flexibility, useful add-on services and widgets. How to migrate a site from Expressions to your own domain name.
Assignment 3: Finalize your Expressions site.
For extra credit: Migrate your Expressions site to your own domain name and web host.
WEEK 4 – Business
Tues 2/7 Class: Business Models, Working with Developers
Creating a content strategy for launch. Review different types of business entities, new types of business models in journalism projects, grant programs, Kickstarter and crowdfunding.
Thurs. 2/9 Lab: Product Requirements Documents
We go over how to put together product requirements documents and pitch decks that incorporate everything you’ve worked on to date. First half of book presentations.
Assignment 4: Create a business model for your idea.
WEEK 5 – Startup Knowledge
Tues 2/14 Book Presentations.
Creating a pitch deck for your idea, and pitching to investors. First half of book presentations.
Thurs 2/17 Book presentations.
Second half of book presentations.
Assignment 5: Create a PRD for your idea.
Submit a full product plan and pitch deck for your new product idea. You have one month from the last day of class to submit your final product plan.