3/1/2016 Product Management Lecture Notes

12:30-12:35: Housekeeping

12:35-12:45: Innovator’s Dilemma

12:45-1:10: Market research tips

  • Presentation

1:10-1:50: User-centered research & conceptualizing new products

You will be randomly assigned to a team to introduce an emerging technology to other Newhouse students:

  • The Newhouse interactive media wall.
  • Samsung GearVR.
  • Google Cardboard.
  • HTC Vive.
  • Viewmaster VR.

Observe and interview them. Then complete assignment 2 with your team.