3/1/2016 Product Management Lecture Notes
March 1, 2016
- Remember to sign up for a book for week 5.
12:35-12:45: Innovator’s Dilemma
- Hopefully you thought about the Innovator’s Dilemma exercise from last week.
- Call on 3 students to go through examples they thought of.
12:45-1:10: Market research tips
1:10-1:50: User-centered research & conceptualizing new products
You will be randomly assigned to a team to introduce an emerging technology to other Newhouse students:
- The Newhouse interactive media wall.
- Samsung GearVR.
- Google Cardboard.
- HTC Vive.
- Viewmaster VR.
Observe and interview them. Then complete assignment 2 with your team.