Groh – Innovator’s Dilemma & Hype Cycle
By James Groh
January 22, 2017
People initially began streaming music with applications like Napster. However, that was quickly dropped after a slew of copyright issues ensued. iTunes then became the major conduit for delivering people music. As time went on though, people became tired of the single purchase method that iTunes offered. Pandora emerged as an intriguing alternative to iTunes because it allowed users to listen to almost any song for free. It also picked songs for the user based off previous songs played. The trade-off was a radio style design in which users could not choose the next song and were subject to frequent commercials. Then emerged Spotify, which combined the commercial based revenue source of Pandora with the freedom of making a playlist of individual songs like iTunes. Now iTunes is trying to reclaim their position as a music-streaming powerhouse with Apple Music.
Music streaming became popular as buying personal computers got momentum. Innovators saw a need for people to be able to listen and store music on their computers. Originally, Napster entered the market, but it quickly fizzled out. iTunes seized the market with their easy method of paying for a single song and being able to arrange the music into playlists. iTunes dominated the market for a long time which made it difficult for other competitors to enter the playing field. A new wave of interest in the streaming market emerged as people got sick of the pay for a single song platform. People wanted to listen to a wealth of music but for less money. Pandora emerged as a new player in the market. Spotify followed suit. Their platform was superior to iTunes and Pandora. Now the market has moved to subscription based and/or commercial funded streaming software that allows users access to a vast quantity of music that users can arrange in whatever way they wish.